Low temperature laundry campaign to target youth audience
Posted by Charlotte Salter, on March 4, 2014.
The recently launched ‘I Prefer 30’ low temperature wash campaign has just signed up The National Union of Students as one of its partners. The campaign, launched to consumers in 2014, is an initiative of detergent companies and supporters to encourage consumers to do their domestic laundry at lower temperatures. It already has the support […]
I Prefer 30, a small change can make a big difference…
Posted by Charlotte Salter, on February 18, 2014.
Did you know that the average wash temperature in the UK is 39°C? And if everyone reduced their laundry wash temperature by just 3° that would be the equivalent of removing 127,000 UK cars from the road. Washing at lower temperatures is a win/win for everyone and the environment. ‘I Prefer 30’ – the Campaign […]
AISE launches new website
Posted by Charlotte Salter, on February 6, 2014.
AISE, the International Association for Soaps, Detergents and Maintenance Products, has launched a new public website, seen as one of the key elements in communicating the industry’s key priorities transparently. At a stakeholder breakfast meeting held in Brussels on 6th February, AISE President Charles-François Gaudefroy, said: “One of our main objectives with the redesign of www.aise.eu was to […]
Cleaning Products Europe 2014
Posted by Charlotte Salter, on January 9, 2014.
Smithers Apex are pleased to announce the complete agenda for Cleaning Products Europe 2014, taking place on 25-27 March in Manchester, UK, featuring expert speakers from all levels of the supply chain from household and I&I cleaning products manufacturers to chemical suppliers and regulatory bodies to retail representatives. The cleaning products market continues to grow […]
Electrolux/AEG joins “I prefer 30°” campaign as Gold partner
Posted by Charlotte Salter, on December 13, 2013.
AISE (International Association for Soaps, Detergents and Maintenance Products) is delighted to welcome Electrolux/AEG, a major appliance manufacturer, on board as a Gold partner to the “I prefer 30°” low temperature washing campaign. Electrolux/AEG is a Gold Partner alongside Beko in the UK, Belgium, Denmark, France and Italy – the five countries where the European campaign is […]
Detergent industry launches DetNet, a unique network to implement CLP Regulation
Posted by Charlotte Salter, on December 5, 2013.
AISE (International Association for Soaps, Detergents and Maintenance Products) has launched DetNet, the “Detergent Industry Network for CLP classification” at its Brussels headquarters on 3rd December 2013. Developed with industry and external expertise, DetNet aims to help companies establish the appropriate skin and eye irritancy classification for their products in compliance with the CLP Regulation. Through DetNet, all manufacturers/suppliers of detergents and […]
Liverpool parents urged to take action to protect children from cleaning product injuries in the home
Posted by Charlotte Salter, on November 19, 2013.
Families with toddlers across Liverpool are to be targeted in a pioneering campaign by The Royal Society for the Prevention of Accidents (RoSPA) and The UK Cleaning Products Association (UKCPI) to protect children from the risks of household cleaning products. A handy magnetic notepad featuring key safety advice to prevent accidental poisonings from everyday items […]
Birmingham parents urged to take action to protect children from cleaning product injuries in the home
Posted by Charlotte Salter, on November 6, 2013.
Families with toddlers across Birmingham are to be targeted in a pioneering campaign by The Royal Society for the Prevention of Accidents (RoSPA) and The UK Cleaning Products Association (UKCPI) to protect children from the risks of household cleaning products. A handy magnetic notepad featuring key safety advice to prevent accidental poisonings from everyday items […]
Cleaning Products Europe hits Manchester in 2014
Posted by Charlotte Salter, on November 1, 2013.
Smithers Apex is pleased to announce that the 6th edition of their annual Cleaning Products Europe conference is coming to Manchester, UK on 25-27 March 2014. This year’s Cleaning Products Europe conference programme will reflect on this challenge and focus on driving the progress and development of innovative sustainable cleaning, whilst engaging with consumers to […]
AISE confirms low temperature campaign to include UK
Posted by Charlotte Salter, on October 11, 2013.
A.I.S.E. is delighted to confirm the geographical scope of the “I prefer 30°” low temperature campaign. The five countries where this unique campaign to promote the benefits of low temperature washing will include: Belgium, Denmark, France, Italy and the UK. Consumers there will be able to view it during the period January-October 2014. The scope of […]
