Take Action Today home safety campaign celebrates 50th UKCPI-funded launch

Posted by Charlotte Salter, on June 6, 2024.

The latest phase of the Take Action Today, Put Them Away campaign, funded by the UK Cleaning Products Industry Association (UKCPI), was launched on Monday 3rd June in Blackpool – where families are being urged to take action to store and use cleaning products safely by the Royal Society for the Prevention Accidents (RoSPA) and UKCPI.

Blackpool was the 50th UKCPI-funded area of the campaign and follows the scheme’s success in 49 other areas of the UK where over 700,000 families have been helped to prevent poisoning and eye injuries.

In Blackpool, accidental poisonings accounted for 50 emergency admissions for 0 – 4-year-olds between 2018/19- 2020/21.

As part of the campaign, a handy magnetic notepad featuring key safety advice will be handed out to thousands of families by health visitors and children’s centre staff.

Jim Oram, RoSPA’s public health project officer, said: “The notepad acts as a constant reminder in family kitchens to store cleaning products out of reach, out of sight and in a locked cupboard.

“Due to their inquisitive nature, children under the age of five are most at risk of accidentally swallowing or getting household cleaning products, like liquid laundry capsules, into their eyes. Even products with a child-resistant closure cannot guarantee safety – they only reduce the risk by delaying access to the product.”

Vicky Hunter, Team Leader for Health Visiting in Blackpool, said “By supporting this campaign, the Blackpool Better Start Partnership including the Health Visiting Service and Family hubs continue to work together to reduce accidental poisoning in children. With professionals delivering the key messages from this campaign and engaging with parents in our community, we hope to see a reduction of under-five hospital admissions for accidental poisonings.”

Philip Malpass, from the industry’s trade body, the UKCPI, said: “Cleaning products are designed to be safe to use and to provide the clean and hygienic home we often take for granted today. The accidents we see involving young children and cleaning products are avoidable and whilst the severity of the injuries are generally low, we hope that this campaign will remind parents to follow the usage instructions on the packaging, and in so doing, avoid unnecessary accidents.”

Take action today, put them away advice to parents includes:

•            Store household cleaning products out of reach of children, preferably in a locked cupboard

•            Always store chemicals in their original containers

•            Never pierce or break laundry capsules or tablets

•            Always close the lid of any product

•            In the event of an incident, follow advice on the product pack and seek medical attention.


UKCPI is the leading trade association representing UK producers of cleaning and hygiene products from household soaps, washing powders, liquids, disinfectants, air care and polishes to the professional cleaning and hygiene products used in industrial and institutional applications.

It provides advice and guidance to manufacturers, distributors and users of cleaning and hygiene products. UKCPI also works in partnership with policymakers, the public and the media, to inform public discussions about cleanliness, hygiene and sustainable cleaning.

Further information on the Take Action Today campaign can be found at https://www.ukcpi.org/take-action-today/  

For more details about UKCPI, visit www.ukcpi.org

Contact the UKCPI on ukcpi@ukcpi.org or call 07843 199397.