Take Action Today campaign to deliver home safety advice to families in Stoke

Posted by Charlotte Salter, on June 10, 2025.

The latest phase of the Take Action Today, Put Them Away home safety campaign was launched on Monday 9th June in Stoke, where families are being urged by UKCPI and the Royal Society for the Prevention Accidents (RoSPA) to take action to use and store household cleaning products safely.

This scheme has been running for over a decade, reaching over 50 areas of the UK and Northern Ireland, where hundreds of thousands of families have been helped to prevent poisoning and eye injuries.

As part of the campaign, a handy magnetic dry wipe planner featuring key safety advice will be handed out to thousands of families by health visitors and children’s centre staff.

Jim Oram, RoSPA’s public health project officer, said: “The magnetic dry wipe planner acts as a constant reminder in family kitchens to store cleaning products out of reach, out of sight and in a locked cupboard.”

Philip Malpass, from the industry’s trade body, the UKCPI, said: “Cleaning products are designed to be safe to use and to provide the clean and hygienic home we often take for granted today. The accidents we see involving young children and cleaning products are avoidable and whilst the severity of the injuries are generally low, we hope that this campaign will remind parents to follow the usage instructions on the packaging, and in so doing, avoid unnecessary accidents.”

Take action today, put them away advice to parents includes:

•            Store household cleaning products out of reach of children, preferably in a locked cupboard

•            Always store chemicals in their original containers

•            Never pierce or break laundry capsules or tablets

•            Always close the lid of any product

•            In the event of an incident, follow advice on the product pack and seek medical attention.

About UKCPI

UKCPI is the leading trade association representing UK producers of cleaning and hygiene products from household soaps, washing powders, liquids, disinfectants, air care and polishes to the professional cleaning and hygiene products used in industrial and institutional applications.

It provides advice and guidance to manufacturers, distributors and users of cleaning and hygiene products. UKCPI also works in partnership with policymakers, the public and the media, to inform public discussions about cleanliness, hygiene and sustainable cleaning.

Further information on the Take Action Today campaign can be found at: https://www.ukcpi.org/take-action-today/. For more details about the UKCPI, visit: www.ukcpi.org

Contact the UKCPI on ukcpi@ukcpi.org or call 07843 199397.