Take Action Today campaign launches in Leicester

Posted by Charlotte Salter, on January 31, 2024.

Families in Leicester are being urged to take action to use and store household cleaning products safely, by the Royal Society for the Prevention Accidents (RoSPA) and the UK Cleaning Products Industry Association (UKCPI).

The latest phase of the Take Action Today, Put Them Away campaign, funded by the UK Cleaning Products Industry Association (UKCPI), was launched on Tuesday 30th January 2024.

This follows the scheme’s success in 43 areas of the UK including Birmingham, Liverpool, King’s Lynn, Nottingham, Newcastle, Bradford, Lincolnshire, and Northern Ireland where over 700,000 families have been helped to prevent poisoning and eye injuries.

In Leicester, accidental poisonings accounted for 50 emergency admissions for 0 – 4-year-olds between 2018/19- 2020/21.

As part of the campaign, a handy magnetic notepad featuring key safety advice will be handed out to thousands of families by health visitors and children’s centre staff.

Jim Oram, RoSPA’s public health project officer, said: “The notepad acts as a constant reminder in family kitchens to store cleaning products out of reach, out of sight and in a locked cupboard.

“Due to their inquisitive nature, children under the age of five are most at risk of accidentally swallowing or getting household cleaning products, like liquid laundry capsules, into their eyes. Even products with a child-resistant closure cannot guarantee safety – they only reduce the risk by delaying access to the product.”

Philip Malpass, from the industry’s trade body, the UKCPI, said: “Cleaning products are designed to be safe to use and to provide the clean and hygienic home we often take for granted today. The accidents we see involving young children and cleaning products are avoidable and whilst the severity of the injuries are generally low, we hope that this campaign will remind parents to follow the usage instructions on the packaging, and in so doing, avoid unnecessary accidents.”

Cllr Sarah Russell, deputy city mayor for social care, health and community safety at Leicester City Council said: “With 50 children admitted to Leicester hospitals in three years following accidental poisonings, there’s clearly a need to remind parents and carers to store household cleaning products safely.  

“This campaign will help raise awareness of the hazards of everyday items and we’re pleased to support RoSPA in sharing this important message to families via our children, young people and family centres.”


UKCPI is the leading trade association representing UK producers of cleaning and hygiene products from household soaps, washing powders, liquids, disinfectants, air care and polishes to the professional cleaning and hygiene products used in industrial and institutional applications.

It provides advice and guidance to manufacturers, distributors and users of cleaning and hygiene products. UKCPI also works in partnership with policymakers, the public and the media, to inform public discussions about cleanliness, hygiene and sustainable cleaning.

Further information on the Take Action Today campaign can be found at: https://www.ukcpi.org/take-action-today/

For more details about UKCPI, visit www.ukcpi.org

Contact the UKCPI on ukcpi@ukcpi.org or call 07843 199397.