New edition of Keep Caps From Kids campaign launched

Posted by Charlotte Salter, on December 13, 2017.

Keep caps from kids – prevent kids from being hurt

A.I.S.E has launched a new edition of its pan-European safety campaign “Keep Caps From Kids”, which has been active since 2014. The campaign aims to avoid misuse of liquid laundry detergent capsules by informing parents and people looking after young children. Advice on how to prevent kids from being hurt and how to use capsules safely and store them out of the reach of children, can be found on the campaign website which features a video, infographics, articles and a photo gallery in 26 languages.

“Safety of our consumers is of paramount importance to our industry. Despite specific education efforts made by industry, we unfortunately continue to see incidents occur. One key barrier to the wide adoption of safe use practices is that parents still underestimate the consequences of unsafe storage. The new website therefore aims to be more explicit about the potential consequences of misuse and provides storage tips for households”. says Susanne Zänker, Director General of A.I.S.E.

Initiated by the detergent industry, the campaign is supported by institutional partners across Europe including the Royal Society for the Prevention of Accidents (RoSPA), the Child Accident Prevention Trust (CAPT) and the European Child Safety Alliance. New partners are welcome to join the campaign – being a campaign partner is free of charge and allows free use to all elements of the communications toolkit.

Read more

• KEEP CAPS FROM KIDS campaign website:
• How the detergents industry is taking action to ensure the safe use of liquid laundry detergent capsules.
• A.I.S.E.’s Product Stewardship Programme for Liquid Detergent Capsules (2017)
• How to become a KCFK campaign partner

Contact the UKCPI on or call 07843 199397.