UKCPI member Jeyes is to sell a number of home care brands to Henkel, including Jeyes, Bloo and Parozone. Henkel is based in Düsseldorf and already owns a range of other home care brands.
SVPGlobal Funds owns a majority of Jeyes equity, having first invested in the company in 2011.
During the last five years, SVPGlobal has been heavily involved in simplifying and successfully repositioning Jeyes to a profitable and growing branded and private label manufacturer of household cleaning products in the UK and Irish markets.
Michael Teacher, Chairman of Jeyes Group, said: “Today’s announcement underscores the quality of our brands, and the successful repositioning achieved over the last few years under SVPGlobal Funds’ ownership.
“The brands that are being sold today all have an exciting future under Henkel’s helm. At our end, we will continue to focus on growing the remaining business.”
Victor Khosla, founder of SVPGlobal, said: “Jeyes is a business with strong potential and quality brands, which has been transformed over the last few years. We are pleased that Henkel will continue to develop the potential of these successful brands.