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Green Claims Guidance

For the cleaning products sector

ukcpi Green Claims DEFRA2eFINAL

This Green Claims Guidance has been produced at the invitation of DEFRA by UKCPI, the leading trade association for manufacturers of cleaning products, to supplement DEFRA’s Green Claims Guidance published in 2011 in relation to specific issues that can arise in the context of cleaning products. DEFRA have reviewed this guidance before publication.

Giving clear, straightforward, environmental information, as outlined in this guidance, has benefits for consumers and business alike. By providing information about the environmental effects and qualities of products, and how to use and dispose of them, environmental claims (sometimes called “green” claims) help consumers to make informed buying choices. They also help to raise awareness of the issues, enhance consumer understanding and improve product standards overall. At the same time businesses can enhance their credentials and demonstrate that they are acting responsibly to consumers, other business partners and regulators.

Myth Busters

Did you know the facts behind this common myth?

Myth: It doesn’t make much difference whether my laundry load is full or not

Fact: Only 49% of wash loads are fully loaded in Europe. If all loads were washed full, 715 million litres of water a day would be saved – the equivalent water used by 5 million people, or a city the size of Barcelona.

UKCPI cleansmart guide

A handwashing and cleanliness programme for Infant Groups.

Download now
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