Henkel, P&G and Unilever have committed to the updated voluntary industry initiative to drive safer habits in the use of detergent products at home, in particular liquid laundry detergent capsules.
In June, the International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) launched a revamp of its Liquid Detergent Capsules Product Stewardship Programme, including new voluntary commitments on superior child impeding closures, an advertising code of conduct and continued consumer education to drive safer use habits of detergent products and liquid laundry detergent capsules, in particular.
As with all of A.I.S.E.’s voluntary industry initiatives, the programme is open to any company manufacturing and/or placing liquid detergent capsules on the market in the EU, Iceland, Switzerland, Norway and Liechtenstein, regardless of whether these companies are members of A.I.S.E. and/or its National Association members.