Posted by Charlotte Salter, on October 17, 2024.
UKCPI is pleased to join this year’s Recycle Week (14 – 20 October) to celebrate the efforts of people recycling and help save packaging from the rubbish bin.
Now in its twenty-first year, Recycle Week (organised by Recycle Now) is the UK’s biggest celebration of recycling, shining a light on the nation’s recycling habits through activities happening across the UK.
The latest Recycle Now research shows that while we’re a nation of recyclers – nine out of ten people regularly recycle – nearly eight out of ten of us (79%) put one or more items into the bin that could have been recycled.
To highlight the plight of the five ill-fated packaging heroes, Recycle Now has created a team of characters to bring the campaign to life and is asking everyone to Rescue Me – Recycle.
The condemned containers include Dee Dee the deodorant, Rey the plastic trigger spray, Yogi the yoghurt pot, Fitz the perfume bottle and humble Hube – the toilet roll tube. The group will feature on recycling and refuse lorries in parts of the UK, in school education packs and on social media. Life-size characters have been produced to highlight the key message and will feature in media throughout Recycle Week.
A week of fun activities with a serious message, Rescue Me – Recycle aims to empower people to look out for the five items missed most often in the weekly recycling collection. UKCPI will be encouraging people to keep them in circulation by recycling.
Philip Malpass, Director General of UKCPI, said: “UKCPI is pleased to be supporting Recycle Now’s nationwide Recycle Week campaign, most cleaning product packaging can be recycled – simply read the label and follow the recycling instructions.”
Craig Stephens, Senior Campaign Manager for Recycle Now, said: “We are delighted that UKCPI is supporting Recycle Week. While a light-hearted campaign, recycling is essential to limit the impact what we buy has on the environment. Keeping these materials circulating means we can reduce emissions linked with our weekly shop. Most people are recycling, and the material we capture has a multitude of uses, so the next step is to ensure everyone captures everything they can. Every aerosol, every trigger spray bottle, every plastic pot, perfume bottle and toilet roll tube. Rescue – recycle!”
To follow the action on social media and take part in your own rescue missions, follow on Twitter/X @ukcpi_cleaning and Linked In for updates on how you can make an impact this Recycle Week.
To find out what can be recycled where you live – pop any postcode in the Recycling Locator for details on recycling: www.recyclenow.com
