Dupont also joins as the campaign’s first Corporate Supporter, plus, Global Action Plan, a leading UK environmental behaviour change charity, joins the industry’s European low temperature campaign.
“I prefer 30°” is a unique multi-stakeholder campaign aimed at promoting the benefits of low temperature washing in European households. Opened in June 2013 to B2B partners (eg fashion, retailers, appliance industries, national authorities, NGOs), it will be made public to consumers from January until October 2014 to promote sustainable consumption and laundering.
“I prefer 30” is an initiative of AISE – the European association for detergents manufacturers. Procter & Gamble is also a Core Campaign Leader.
More information on the campaign can be found at: www.iprefer30.eu