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Low temperature laundry campaign to target youth audience

Tuesday, March 04, 2014

The recently launched ‘I Prefer 30’ low temperature wash campaign has just signed up The National Union of Students as one of its partners.

The campaign, launched to consumers in 2014, is an initiative of detergent companies and supporters to encourage consumers to do their domestic laundry at lower temperatures. It already has the support of consumer goods partners including Unilever, P&G, Beko, Electrolux/AEG and Ikea, as well as campaigning organisations Global Action Plan, the Energy Saving Trust, AMFEP, CLASS and corporate supporters DuPont and Novozymes.

Dom Anderson, NUS Vice President of Society and Citizenship said: “With the average student spending over £500 per year on their energy usage, we’re delighted to support the ‘I prefer 30’ campaign to help raise awareness of how students can save money on their energy usage while doing their bit for the environment as well.”

UKCPI (UK Cleaning Products Industry Association) who is behind the UK campaign sees the sign up of the NUS as a major coup.

Philip Malpass, Director General of UKCPI said: “By adopting ‘I prefer 30’ not only can you make energy savings, and therefore financial ones, by washing at lower temperatures but you can prolong the life of your clothes.”

The new partner addition to the UK campaign coincides with Climate Week: if everyone reduced their laundry wash temperature by just 3° that would be the equivalent of removing 127,000 UK cars from the road.

The campaign is not targeting commercial and industrial cleaning processes. Consumers are invited to get handy washing advice at www.iprefer30.eu/en 


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