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Electrolux/AEG joins “I prefer 30°” campaign as Gold partner

Friday, December 13, 2013

AISE (International Association for Soaps, Detergents and Maintenance Products) is delighted to welcome Electrolux/AEG, a major appliance manufacturer, on board as a Gold partner to the “I prefer 30°” low temperature washing campaign. Electrolux/AEG is a Gold Partner alongside Beko in the UK, Belgium, Denmark, France and Italy - the five countries where the European campaign is running in 2014. UKCPI (UK Cleaning Products Industry Association) will oversee the campaign in the UK with Core Campaign Leaders P&G and Unilever, as well as Institutional Supporter Global Action Plan. Further information on the campaign and a full list of partners can be found at:

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