
When you see this logo on a product, it tells you that the product was made by a Charter member and goes above and beyond legislative requirements, in line with industry’s best practice. These products meet high sustainability standards for protecting the environment and promoting efficient use of resources e.g. through the promotion of concentrated formats. They comply with ambitious criteria set voluntarily by the cleaning industry association. To earn the logo, products must carry easy-to-understand consumer information on how to them in a more sustainable way.
Did you know the facts behind this common myth?
Myth: Eco products are always better for the environment
Fact: Actually, products that get things clean first time at the lowest temperature with the lowest amount of ingredients are best for the environment, when you consider the whole lifecycle.